Home > PublicRelations > Three simple marketing rules all libraries should live by

Three simple marketing rules all libraries should live by

09/1/2011

Three simple marketing rules all libraries should live by… « thewikiman.

  1. Market the service, not the content.
  2. No one cares about the how.
  3. Market what THEY value, but continue to do what WE value.

Read the article for full details.

Advertisements
Categories: PublicRelations
%d bloggers like this: